In just over a decade Alibaba Group Holding Ltd. turned Singles’ Day, a quirky celebration of Chinese singlehood, into the world’s biggest shopping event, drawing in hundreds of millions of people across the globe. This year’s extravaganza, which features mega-star Taylor Swift, will be closely watched by investors keen to gauge how willing Chinese consumers are to spend as economic growth threatens to slip below 6%, and U.S.-China trade tensions drag on. It’s also the first time up-and-coming A
Source link : https://www.washingtonpost.com/business/how-singles-day-became-biggest-shopping-spree-ever/2019/11/07/11d686a4-01aa-11ea-8341-cc3dce52e7de_story.html
Author : By Lulu Yilun Chen and Robert Fenner | Bloomberg
Publish date : 2019-11-10 17:29:51
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